Swedish Red by Joakim Eneroth featured in Spectrum Culture

Added on by monika condrea.

Steidl is one of the great art book publishers. As seen in the 2010 documentary How to Make a Book with Steidl, Gerhard Steidl takes exquisite care to supervise each step of the process, from artist to print shop. So you might be surprised to learn that the simple but obscure images made by Joakim Eneroth for Swedish Red is available for sale online at Wal-Mart. Maybe IKEA, but Wal-Mart?

Click here to read the full article by Pat Padua.